3. Thus was eaten in the 90s: When McDonald’s came, we didn’t even notice!
Third show focused on another forgotten and still non-archived memories of the micro-political transformations in the context of postsocialistic 90s: politics of food. For example: there are some serious cultural studies / analyses about nationalistic ideologies based around famous food called “burek”, but our show focused on another event: arrival of McDonald’s in Slovenia. We propose a hypothesis that arrival of first McDonald’s presents a crucial rupture in peoples` experiences of fastfood culture in Slovenia. But we were at the same time right and wrong: as collected memories show – for those who have experienced McDonald’s arrival, not much has changed, but for those who were born after it, it created the image that before McDonald’s there was nothing worth mentioning. Memories were collected from people of different age groups and from people with different “engagement” in the fast food culture in Slovenia.